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"Mnookin, Seth - Feeding the Monster: How Money, Smarts, and Nerve Took a Team to the Top - HCN"
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	Rating: none Quantity in Basket:none Code: 0743286812HCN Price:$19.50
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"Hardcover. New. List $ 26. [Simon & Schuster Adult Publishing Group] 504 pages. From the Publisher When the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory-Boston's first in 86 years-came less than three years after John Henry and Tom Werner bought the team from the Yawkey Trust and forever changed the way the Red Sox operated on and off the field. Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the team's front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz. He learned never-before-told details of the team's Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox guarantee his future. He was there when general manager Theo Epstein's frustration over the organization's ceaseless drive for more media coverage and new revenue streams collided with his fracturing relationship with CEO Larry Lucchino. The resulting narrative -- juicy, gripping, and overflowing with thrilling detail -- reveals how a savvy sports organization tries to stay on top while under the relentless scrutiny of the country's most voracious sportswriters and baseball's most demanding fans. Drawn from hundreds of hours of exclusive interviews and a year with the team, Feeding the Monster shows as no book ever has before what it means to buy, sell, run, and be part of a major league sports teamin America. From The Critics Jonathan Yardley Mnookin, previously the author of a book about the various difficulties experienced by the New York Times in the early years of this decade, wrote an article for Vanity Fair about the Red Sox' incredible postseason run to the 2004 World Championship and apparently impressed the powers that be at the team, for they granted him ""access to all levels of the organization"" during the 2005 season and neither demanded nor received any editorial control over this book. The result is a detailed, knowledgeable account of how a successful sports franchise operates, how it deals with failure and success, how hard it is to turn a profit in a business that seems, at least from the outside, to be swimming in money. Publ"

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